With audiences captivated by the European Football Championship, Copa América, and Wimbledon finals this week, and the Olympic Games fast approaching, this summer is undeniably centred around sports. There’s excitement in the air and Selfridges, one of the UK’s premier luxury department stores, is joining the frenzy by turning its London, Birmingham, and Manchester stores into sporting utopias.
In celebration of Selfridges’ 100-year legacy of sporting spectacle, Clip ‘n Climb is thrilled to announce the creation of two impressive custom climbing walls, offering visitors in London and Birmingham the chance to reach new heights and enjoy a unique experience like never before. Teaming up with Los Angeles (USA) based creative studio Play Lab Inc for the climbing wall in London has enabled us to achieve an unparalleled wall design.
This climbing wall mirrors the aesthetic of Selfridges’ flagship store, reaching a dizzying height of 40 foot. Featuring four climbing lines, the ‘climbing column’ is strategically located within the bustling Edwards Mews at the rear of the store. This will accommodate a high volume of visitors, enhancing their shopping experience with an exciting, physical challenge.
Booking is available here from 19th July.
Clip ‘n Climb has also manufactured a wall specifically tailored to the Selfridges Sportopia theme, featuring vibrant panels and holds in colours such as pink, green, orange, and blue. Standing an impressive 10m tall with four climbing lines, this installation maximises a compact space in the central atrium of the store – allowing many visitors to enjoy the climbing experience throughout the summer.
Booking is available here from 25th July.
With nearly 20 years of operational expertise, Clip ‘n Climb has successfully integrated its booking system into the Selfridges website. The branded user interface, in the store’s iconic yellow and black colouring, guarantees a seamless customer experience. Leveraging our strong franchise relationships, Clip ‘n Climb Wandsworth is providing essential staffing support for the Selfridges project.
Danny Hodgson, Clip ‘n Climb Commercial Manager, said: “We have thoroughly enjoyed collaborating with Selfridges on this bespoke project. Turning their vision into reality has been an exciting journey. Both walls offer a unique design specific to the brand, making them eye catching and memorable. We’re confident they will attract many enthusiastic climbers.”
We know that one size doesn’t fit all facilities, and that’s why we have different ways to invest in Clip ‘n Climb – including franchise (UK only), stand-alone centres, part of an activity centre, or bespoke projects like our recent collaboration with Selfridges.
