The annual Euro Attractions Show (EAS) took place in Amsterdam last month (25th to 27th September) and this year it was bigger and better than ever.
With more than 15,000 registered attendees, including 11,000 qualified buyers, Clip ‘n Climb took prime position with an eye-catching 27 m2 booth, in collaboration with Janssen-Fritsen and Adec Sport s.a, showcasing our market leading innovations.
The size, scale and entertainment value of EAS never fails to disappoint, and this year the show generated over 140 sales leads, which is up to 60 per cent on the previous year. This year the Clip ‘n Climb booth received most of its visitors from The Netherlands, Belgium and France. In total there were visitors from 34 different countries, which confirms that there is a great interest towards Clip ‘n Climb all over Europe and the world. The result keeps the team confident that the ambitious goal of opening 1000 centres by 2022 can be reached.
Augmented reality was yet again one of the big trends on display and our partner, Valo Climb, was also in attendance with an augmented climbing wall provided by Entre-Prises. This collaboration helped to position Clip ‘n Climb at the cutting edge of AR leisure pursuits.
The team had also the opportunity to catch up with Headrush Technologies, the supplier of the TruBlue – system, as they were presenting their new product range “QuickFlight” at the Euro Attractions Show.
Working in partnership with PR agency, Toast, the team welcomed journalists from several magazines offering them an exclusive preview of the scoring software set to launch in January 2019. After visiting the booth, InterGame wrote an article on the newest innovation of Clip ‘n Climb.
All in all, the show provided a great platform for the business to head into 2019 as it continues its dynamic expansion programme and rolls out exciting new launches.
This article was written in collaboration with Toast.