Turning over £42k in August alone, Clip ‘n Climb Plymouth has proven that the demand for indoor attractions is still very much present, despite COVID-19 restrictions. At the end of July, Clip ‘n Climb centres nationwide began to reopen with strict guidelines in place and reduced capacities, with many centres also taking advantage of the Government’s Eat Out to Help Out scheme. During these challenging times, it’s hard to predict how leisure businesses will cope, but Clip ‘n Climb Plymouth has proved that staying responsive and flexible is key to running a successful leisure business in the Covid era. Despite only running at 50% capacity, throughout the month of August the centre successfully welcomed over 3080 individual climbers, generating an encouraging turnover of £42,000, with the cafe alone generating 24% of total earnings.
Michelle Perrin, Manager at Clip ‘n Climb Plymouth:
“As operations where very different when we re-opened, we are astounded by the customer feedback and understanding. Customers have enjoyed the lower capacities in sessions, which in some cases made them return the following week. Upselling in the café has been one of our main aims and we took full advantage of the government ‘Eat Out to Help Out’ scheme, which has been a success”.
96% of all bookings were taken online, strongly outlining that customers are favouring contactless booking and payment methods wherever possible, emphasising the benefit of online platforms for businesses.
“We are really pleased with our August performance; it highlights to us that the demand is still there for indoor leisure. Over the last few weeks, we have seen great customer feedback from our centres with regards to the procedures that have been put in place. This is the key to our return visits being so high, as people felt safe visiting. September onwards will bring its own obstacles but we are confident Clip ‘n Climb will be at the top of everyone’s list to visit” – Vicky Coupe, Clip ‘n Climb UK Franchise Manager
Looking for information on how to open your Clip ‘n Climb centre? Please do not hesitate to contact our team.